Or, when you have a home service franchise, you would expand its service area or expand the kinds of services supplied. For occasion, a franchise might start by providing residential services and expand to add commercial companies. If you’re a restaurant franchise, you may begin with eat-in service only and expand to offer catering as nicely. When an entrepreneur buys right into a franchise, they know the business model has already achieved success. Your marketing is a component of a larger organization with a wider bandwidth than you could accomplish by yourself. Word of mouth and customer referrals are two massive drivers of latest business.