Helping the traditional retail brands to adapt to the brand new digital habits of their clients and to meet their needs. Adding intelligence to the whole franchise enterprise, as tokens serve additionally as a imply of transferring info from shopper to brand. 7-Eleven is a life saver for so much of busy Singaporeans – from schoolkids grabbing a snack before leaping on the bus, to popping out late at evening when you realise you’ve run short of eggs or milk. About 50% of 7-Elevens are franchise run, and interestingly 7-Eleven will at all times function a unit initially earlier than promoting the franchise on. That means new franchise holders get a totally fitted out store with a monitor document of revenue that can be analysed and improved on.