Chop Chop Rice Co. differentiates itself from different fast informal dining establishments with strong unit-level economics, a easy business mannequin, and an outstanding Japanese-inspired menu, atmosphere, and branding. Cheeburger Cheeburger Express is a completely unique idea within the restaurant trade. Because it takes famous Cheeburger high quality, freshness, choice and fun and brings it to venues the place velocity of service must be a part of the equation.